Sify reports revenues of INR 18432 million for FY 2016-17

EBITDA for the year stood at INR 2570 million

Chennai, Tuesday, April 25, 2017: Sify Technologies Limited (NASDAQ: SIFY), a leader in Managed Enterprise, Network, IT and Software services in India with global delivery capabilities, today announced its consolidated results under International Financial Reporting Standards (IFRS) for the fiscal year 2016-17.

Performance Highlights:

  • Revenue for the year ended March 31, 2017 was INR 18432 million, an increase of 23% over last year.
  • EBITDA for the year was INR 2570 million, an increase of 5% over last year.
  • Net Profit for the year was INR 642 million, an increase of 47% over last year.
  • CAPEX during the year was INR 1669 million.
  • Cash balance at the end of the year was INR 1884 million.

Mr. Raju Vegesna, Chairman, said, “We have maintained our record of growth for the fifth year. We continue to see a general trajectory of Enterprise clients moving towards a single-window service provider for execution of their critical IT transformation projects. Through our consistent delivery and demonstrated value, we now occupy a crucial position as a strategic partner in our client’s transformational journeys.

To date, our investments in global markets have been cautious, yet promising. I am seeing a growing trend of clients moving away from large incumbent service providers and entrusting projects to a growing number of nimble, proactive service providers. Our suite of managed services and our offshore delivery model should benefit from such changes.”

Mr. Kamal Nath, CEO, said, “We continue to see healthy growth in Order book and revenue, resulting from the investments we have made in both the size and expertise of our sales team.  Over the past year, we have booked new orders that represent an Annual Contract Value in excess of INR 10000 Million.

A higher number of IT transformation projects have contributed to the revenue this year. There have also been deeper engagements with existing clients, in which we were better able to leverage multiple Sify services.  As a result, we have been able to reduce our dependence on our traditional telecom services and significantly grow the contribution from IT services.

The increased mindshare that Sify enjoys from Enterprise customers was recently recognized when Sify was included on the list of India’s “Superbrands”, after an absence of 10 years.”

Mr. M P Vijay Kumar, CFO, said, “Last year, in a continuing practice of investing ahead of the curve, we enhanced our Telecom and Data network capacity by 4 times. This reflects our confidence in the underlying market growth, although it has some pressure on margins in the short term due to increased bandwidth cost for capacity creation.  Nevertheless, we are pleased that we have been able to maintain five years of positive Net Profit.

Another significant investment has been in people and process to support the Application side of the business. In doing so, we seek to carry forward the momentum built in leveraging on the Digital India projects of the Government of India.

In our recent interaction with Financial Institutions and Investors, the investment criteria, fiscal discipline and current business model were viewed positively.  We intend to maintain the discipline as we continue to scale up our business. The Board has recommended a dividend of 12%. Cash balance at the end of the year was INR 1884 million.”


Financial Highlights


Business Highlights


  • Revenue from Data Services for the year grew by 15% over last year.
  • A total number of 950 clients were added during the year.
  • During the year, Sify expanded its reach by adding 246 new sites.
  • The rollout of the next generation data network in Mumbai is now complete. The network was rolled out using the next generation DWDM equipment, providing customers with a highly resilient network to support Data Center-to-Data Center and Cloud traffic.
  • Sify launched a unique Internet Exchange in partnership with global pioneer AMS-IX. This multi-location IX fabric will provide cloud and content players, as well as India service providers, a neutral interconnection platform for IP and private traffic.
  • This year saw Sify establish dominance in the nascent Payments bank industry in India.
  • Sify also launched its Enterprise grade Managed WiFi solution, offering New Age Connected Solutions to Enterprises going Digital
  • Major wins this quarter included a Public-Sector bank in the South and another Payments bank in the North.
  • Multiple customers contracted for Managed Wireless LAN services, including a large global manufacturing company and a Public-Sector bank.
  • SMACnet was chosen as the Most Innovative Offering of the year by a leading industry media.

Data Center Services

  • Revenue from Data Center services grew by 29% over last year.
  • Sify added 36 new clients for DC Services across various industries.
  • Sify commissioned a primary Data Center for a Public sector Insurance company along with near DR and far DC to be housed in Sify’s data centers.
  • Sify’s Data Centers now host network POPs for several Global Content players. This has led to significant orders for Peering from Indian telecom operators and ISPs.
  • A National level Private Insurance company’s Data Center was successfully migrated to Sify’s Data Center.
  • Sify was awarded the CIO choice award 2016 for integrated data center solutions and data center transformation services.

Cloud and Managed Services

  • Revenue from Cloud and Managed Services remained flat versus the prior year.
  • One of the world leaders in medical devices and software for Oncology signed up to set up their first facility in India on the Private Cloud. This contract includes Software, Infrastructure and Connectivity.
  • A leader in creating and operating next generation tech centric financial exchanges contracted for multiple Cloud managed and security services, including the newly launched GoInfinit Acceleration services
  • One of the largest luxury real estate players will migrate their entire database to our Cloud environment. This contract also included connectivity among different ongoing projects.
  • A three-wheeler manufacturer signed up for a similar Cloud setup to optimize and leverage their existing investments.
  • 18 new clients were added in the last quarter.
  • 9 new partnerships were signed during the year.

Applications Integration Services               

  • Applications Integration services grew by 100% over the previous year.
  • The Talent Management line of business showed robust growth with over 10 Million assessments conducted over the past year; largest among them was the nation-wide recruitment examination for the Govt of India, for which 6.5 million candidates registered.
  • A total of 16 new clients signed up for Forum, Talent Management and e-Learning services.
  • One of our major forward-supply-chain customers have extended their contract by three years.
  • Sify signed 12 new clients for the SAP business and 6 new clients for Microsoft Azure business.
  • Sify also acquired the first SAP Business Warehouse on Cloud Client for the subsidiary of a major IT player.
  • Key wins include an engineering and construction arm of one of the largest Government employers and a Public Sector Bank that contracted the business to upgrade and consolidate their Database using a combination of Open Source and old SQL versions.
  • Sify was accorded the Hosting Partner of the year award for 2016-17 by Microsoft.

Transformation Integration Services

  • Revenue for Transformation Integration services has grown 55% over last year.
  • Sify added 62 new clients across Data Centre IT, Network Integration, Security and Collaboration Services.
  • A large Public Sector Insurance Company has contracted with Sify to deploy and provide Infra Integration services for DC Network, IT Infra Compute and Storage, and Security services.
  • Another large Public Sector Insurance company and Public Sector Bank has contracted with Sify to refresh WAN Network Infrastructure across India.
  • A Private Insurance Company has contracted with Sify for a Data Center Transformation Project to design, deploy, host and migrate existing Data Center services to new platform along with managed services for DC and DR.
  • A large Public Sector Bank has contracted with Sify to establish a Data Center and Network Infrastructure across all their locations.
  • Sify won a large contract from a Public-Sector Oil and Gas company to establish a Data Center infrastructure.
  • Sify also won a large contract from a State Government to establish an end-to-end Data Center infrastructure, which includes design and setup of IT, Network and Security, and Managed Services platform.

About Sify Technologies

Sify is among the largest integrated ICT Solutions and Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching more than 1400 cities and towns in India. This telecom network today connects 43 Data Centers across India including Sify’s 6 Tier 3 Data Centers across the cities of Chennai, Mumbai, Delhi and Bengaluru.

A significant part of the company’s revenue is derived from Enterprise Services, comprising of Telecom services, Data Center services, Cloud and Managed services, Applications Integration services and Technology Integration services. Sify also provides services that cater to the burgeoning demands of the SMB community, much of it on its Cloud services platform.

Sify has a unified licence to operate NLD (National Long Distance), ILD (International Long Distance) services and ISP services and offers VoIP backhaul for international carriers. With the Sify Cable landing station and partnerships with submarine cable companies globally, Sify is present in almost all the spheres of the ICT eco system.

Sify has an expanding base of Managed Services customers, both in India and overseas, and is India’s first enterprise managed services provider to launch a Security Operations Center (SOC) to deliver managed security services.  The software team develops applications and offers services to improve business efficiencies of its current and prospective client bases. Sify also offers services in the specialized domains of eLearning, both in India and globally. For more information about Sify, visit

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify’s business, please see the discussion under the caption “Risk Factors” in the company’s Annual Report on Form 20-F for the year ended March 31, 2016, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at, and Sify’s other reports filed with the SEC.

VERO MODA Launches its New BASKETBALL Collection

This autumn/ winter, VERO MODA’s #TRENDYVEROMODA campaign brings you fast fashion, straight from the international runways. The brand highlights one key trend inspired by international fashion every single week! And this week is all about the BASKETBALL Collection!

The athleisure trend seems to be getting more and more popular and fashion enthusiasts love it! The next trendy VERO MODA collection, that’s sporty chic and SO on trend, has been inspired by this fashion movement – and in particular, basketball! This month, sporty fashionistas can choose from an array of fun and edgy tees, shorts, skirts and dresses that all have a fashionable take on the classic basketball jersey. So get ready to shoot some hoops in style.

The VERO MODA BASKETBALL STORY is a young, sporty, vibrant yet chic collection that is all set to dominate the fashion charts (and hearts!) across the country!

The BASKET STORY collection will be highlighted in stores from 3rd October to 10th October 2016.



BESTSELLER India currently has 183 exclusive brand outlets and is present in over 517 shop-in-shops in external multi-brand stores throughout India. BESTSELLER India markets and sells the four BESTSELLER brands JACK & JONES, VERO MODA, ONLY and SELECTED.

BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores.

Read more about BESTSELLER at


Haier Kick Starts the Festive Season, Launches New TVC and Series of Festive Offers

  • TVC based on Haier’s award winning product – Bottom Mounted Refrigerator, following the concept of transforming the inconvenient into convenient

  • Also introduces the ‘AAA’ Festive Campaign with exciting offers and schemes for consumers across categories

Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 7th Consecutive Year*, is kick starting the festive celebrations with the launch of  its new TV commercial campaign for the award winning Bottom Mounted Refrigerators (BMR) range. The new TVC focuses on the user benefits of having a BMR in the in the household to make the house maker’s life easy and convenient. Along with the new TVC, Haier India is also introducing its ‘AAA’ festive campaign with a slew of attractive consumer offers to multiply celebrations. Haier partnered with Famous Innovations as the creative agency for the making of this new TVC.

The new TVC will be premiering from the first week of October across all leading TV channels. The Television commercial is based on the narrative “UltekoSeedha” which means making the small inconvenient things in life convenient. With Bottom Mounted Refrigerator, consumers get the benefit of having the refrigerator part on top and the freezer placed at the bottom, to reduce the need for users to repeatedly bend while accessing commonly used items from the refrigerator. Further, it also focuses on the notion of Convenience, Accessibility and Visibility, where convenience stands for minimizing the need for users to bend by 90%, Accessibility for easy reach to all the sections of the refrigerator and lastly, Visibility for appropriate brightness in all divisions of the refrigerator to increase the visibility even in the least used sections of the fridge.

Further, with the onset of the festive season and the spurt of excitement amongst the consumers Haier has also announced its festive season offers and strategy. Haier’s festive season strategy for this year revolves around the AAA concept, where the 3 As’ stand for Assurance, Assistance, Attractive. Assurance denotes a comprehensive warranty for all Haier products, Assistance means offering lucrative consumer finance schemes and Attractive stands for providing luring offers along with the purchase of all Haier products in the form of assured prices and gifts.

Commenting on the same. Mr. Eric Braganza, President, Haier India Said, “Since 2006, the brand has constantly innovated to pioneer the concept of Bottom Mounted Refrigerators in India to provide an increased convenience to our users. As we enter the most exciting time of the year amidst festivities and happiness, we want to generate top of mind recall with our consumers who are considering to upgrade/purchase a new home appliance that is high on utility. Building a stronger connection with our consumers is essential to Haier’s brand strategy. With our new TVC “UltekoSeedha”, we aim to re-iterate the benefits of using a Bottom Mounted Refrigerator and be a part of their celebrations.”

Shahnawaz Qadeer, Creative Director, Famous Innovations, said, “Our brief was to highlight the convenience of the new Haier Bottom Mounted Refrigerator. The film revolves around a common everyday struggle between a husband and wife. We have used a slice of life parallel to demonstrate that refrigerators have now got their priorities right, while husbands continue to stay the same.”


Product Category

Models Applicability

Haier Minibar








Haier Side by Side refrigerators:

– FREE With HRB 738 –GG

– FREE With HRF 628 AF6

– FREE With HRF 628 IF6

HRF 618 SS/GG/IC @50%

Four Door Refrigerators

Emergency light Refrigerators On all  Bottom Mounted Refrigerators
3 air tight containers Refrigerators


On all  Frost Free Refrigerators
Scratch and Win Offers

(Extended Warranty Worth Rs. 5000 and a Chance to Win LEDs)”

Led Panels


On all 32”and above LED panels* (On Select Models)


5 years comprehensive warranty during diwali


Washing Machines On selected models of front load, top load and semi-automatic washing machines
A free set of 6 Luminarc wine glasses Wine Cellar FREE with all HAIER Wine Cellars
6 year warranty* Air Conditioners All available models of long throw ACs (* On Compressor Only)

All available models of Eco series (* On Compressor Only)

5 year warranty* Microwaves On MAGNETRON microwaves
Free installation on all heaters and  free 8GB pen drive* Water Heaters FREE with all P3 Models
Attractive finance offers through Bajaj Finserv, Capital Finance and HDFC All product categories Available on All products

* All Offers are valid for limited time period only, terms and conditions apply.

In addition to the exciting offers, Haier will also be launching a series of products in all categories such as refrigerators, microwaves, televisions, water heaters, deep freezers etc. during the current festive season. Mentioned below are the products:

  • Microwave Ovens– 4New models- (ONE) 20 LITRE Solo, (TWO) 20 LITRE Convection, (ONE) 28 LITRE Convection
  • Deep Freezer– (ONE) 460-588 LITRE  DF with convertible option
  • Visi Cooler– (ONE) 400 LITRE model
  • Refrigerator– (ONE)New glass door in BMR range, (ONE)Four door refrigerator and (ONE)SBS refrigerator
  • Televisions –(TWO) Smart Android [42/106 CM and 32/80 CM], (ONE) Slim LED TV [32/80 CM and (ONE) 55/139 CM Full HD LED TV
  • Water Heater– (ONE) New Water Heater ES10VQ1
  • Washing Machine– (ONE) New series of Front Load and Top Load respectively in November

*All Offers are valid for limited time period only, terms and conditions apply.

About Haier India

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

About Haier Group

Haier is the world’s leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

* According to the Euromonitor ranking 2015


NU Conducts 3rd Annual Conference of The Asian Lenses Forum (TALF)

Academicians, industry leaders and students converge to witnesses thought provoking discussions on “How on Earth can we live together?”

A pioneering initiative by NIIT University (NU), TALF aims at sensitizing the young generation to Asian heritage, culture, history and values

Established with a vision to bring about innovation in higher education and learning in emerging areas of the knowledge society, the not-for-profit NIIT University (NU) presented The 3rd Annual Asian Lenses Forum (TALF) conference in the capital. With an aim to bring together various thought leaders to engage in dialogue with each other and with students in order to explore the different ‘lenses’ through which we see ones’ reality, this year’s TALF conference deliberated on “How on Earth can we live together?”

The Asian Lenses Forum is an outward-looking coalition of committed thought leaders, opinion makers and informed youth. TALF aims to create out of every Asian youngster today, a responsible global citizen with a confident sense of his own identity. As a platform it seeks to generate relevant knowledge and encourage multiple dialogues, engaging stakeholders across generations and nationalities.

The 3rd TALF discussion on “How on Earth can we live together?” focused on the necessity of preparing the society to engage in constructive dialogue on intensely contentious matters. The students and faculty of NU from the Neemrana campus joined the thought provoking discussion through digital connection using ‘experimental classroom’ that was set up in 2014.

The forum witnessed prominent speakers like Dr. Dinesh Singh, former Vice Chancellor, University of Delhi; Dr. Rajeev Sangal, Director of IIT (BHU); Nalini Singh, journalist, who is popularly known for anchoring the current affair program ‘Aankhon Dekhi’, sharing their views on fusion of civilizations and the social and economic changes associated with it. The conversation was anchored by Arun Maira, Management Consultant & Former Member, Planning Commission of India. Also present were Rajendra Pawar, Founder, NIIT University and members of the NU Board including Harpal Singh, Chairman Emeritus, Fortis.

Speaking on the occasion, Mr. Rajendra Pawar, Chairman, NIIT Ltd & Founder, NIIT University said, “The mission with which TALF has been instituted, is to inspire generations of informed citizens whose value systems and thought processes are tuned to their surroundings and contexts, enabling them to work towards a better society. As we step forward, I hope that we engage in more insightful discussions in future and help today’s youth to appreciate and understand their legacy and draw inspiration from it.”

During the 19th and 20th centuries many of the Asian countries were colonized or otherwise subjugated by the West. The Asian mosaic of civilization was severely damaged, if not completely overwhelmed by Western imperialism. This dominance extended to every arena of economic, social and cultural life in a way that the Asian view of the world, and indeed of itself, got distorted by what one may call the Western Lens. Consequently, it would not be an overstatement to suggest that much of what Asians know of themselves is from the prism of western writers, historians and thinkers.

However, since the turn of this century, one is witnessing the emergence of a new global reality: The Resurgence of Asia. Soft power in this context is an extension of a nation’s image abroad, but also a reflection of a nation’s domestic image and vision. What do Indians, especially young Indians, think it means to be Indian? How can the sought-after global soft power impact and influence domestic policies and national psychology? The two questions, what kind of role India aspires to globally and what kind of society does it aspire to nationally are interlinked. What are the values that should define India’s national and global identity? These questions lead yet again to the issue of the Asian Lens. India has to take leadership in ensuring that today, the world looks at the continent through new, Asian Lenses and understands the region through Asian eyes.

Mr. Harpal Singh, Board Member, NIIT University & Chairman Emeritus, Fortis said, “As a platform TALF aims at providing deeper understanding of what it means to be Asian; an understanding that stems from awareness of themselves, their surroundings and their histories.”

NU realizes the need and importance of developing new and potentially superior understanding rather than creating a new body of knowledge that is parochial, self-centered and narrow. Asians and citizens from other geographies must, in the future, have the opportunity to “Know” about Asians from new and alternative lenses, as they reflect and think about what kind of future they would like to build for themselves and for the global community.

About NU
Set up with the vision of being the leading center of innovation and learning in emerging areas of the Knowledge Society, the not-for-profit NU is dedicated to building great careers and ensuring excellent job opportunities to all its students. It has been developed as an institution of excellence to provide exceptional education based on the four core principles that make learning Industry-linked, Technology-based, Research-driven and Seamless.

NU provides BTech programme (4 years) & the BTech – MTech Integrated dual degree programme (5 years) in Computer Science, Electronics and Communication Engineering and Biotechnology. The students engage in internships at prestigious organizations. BTech students also get the opportunity of a 6-month work experience before they graduate. NU offers a 2-year MTech programme in Geographic Information Systems (GIS) and Educational Technology (ET). The University also offers a 2-year full-time MBA programme with options to specialize in areas like Marketing, Finance, HR, Digital Marketing, Business Analytics, Banking and Banking Technology. NU offers exclusive Industry Linked programmes at the master’s level including, MBA (Business Analytics) with Industry leader WNS and M Tech (Cyber Security) in collaboration with PwC.

With a focus on innovation and a research-driven approach to education, NU is beginning to emerge as the hot-bed of entrepreneurship. The university provides an enabling platform for students to innovate ideas for their own startups, under the guidance of expert faculty. These startups are based on innovative ideas like – a smart network health monitoring tool; a dedicated one-stop solution for pet care services; NU-Window; First Move Technologies; AT-Lead; Food tech; My Geo Info, Astra and a peer learning site, to name a few.

The University has entered into a partnership with Autodesk to promote ‘Design Thinking’ as a course across all disciplines of BTech Programs. NU has a ‘Microsoft Innovation Centre’ on campus that features the best of equipment, the latest technology & expert guidance that fosters an environment of learning & entrepreneurship on campus. The Asian Lenses Forum has been set up at NU to sensitize the younger generation and to create a sense of pride in Asian/Indian heritage, culture, history and values amongst youth. The forum acts as a launching pad for the faculty and student bodies of NU to undertake research and disseminate knowledge about role, achievements and centrality of Asia in the rapidly changing world.

Vibrant social and recreational activities form the heart of Campus Life at NU, with a host of student activities interspersed along the central walking spine. The Campus provides students a wide array of sports activities like tennis, badminton, football, basketball, volleyball, gymnastic and golf-putting. Furnished student hostels make life comfortable for students. Temperatures are maintained at the Campus all year around using an energy-efficient, geothermal cooling system, with minimal carbon footprint.

NU is notified by the Government of Rajasthan u/a 5 of 2010 and covered u/s 2(f) of UGC Act.

For more information, please visit:


Aspire Systems launches ‘PRIOS’, a Phygital* Retail solution; to take omni-channel retail to the next level

*Phygital is considered the future of retail; it is the convergence of the physical and digital platforms, and is referred to as ‘Omni-channel 2.0’

PRIOS is a fully integrated phygital retail experience solution to help retailers create a seamless and unified brand experience across the physical & digital space, for end-consumers

Aspire Systems, a global technology services firm with a strong focus in digital transformation of the retail sector, has announced the launch of a fully integrated phygital solution: ‘PRIOS’. Taking omni-channel to the next level, this solution aims at aiding retailers by creating a seamless and unified brand experience across the physical and digital space, for end-consumers.


Jack is a loyal customer of ‘A Store’, one of the largest apparel shops in the country. He finally manages to get hold of the red t-shirt from ‘Brand B’ in the app of ‘A Store’; but it’s going to be a week before it’s delivered to his home. Here’s what happens if ‘A Store’ makes use of PRIOS:

  • STEP 1: PRIOS immediately suggests that the apparel is available in a nearby ‘A Store’ physical outlet
  • STEP 2: As Jack enters the store, PRIOS welcomes Jack and directs him to the rack where he can find his red t-shirt, thanks to the in-store navigation feature that PRIOS has
  • STEP 3: Meanwhile, store associates are alerted that Jack has entered the store, and they decide to pay him a visit
  • STEP 4: Empowered with data available on what Jack has browsed for in the past, the store associate now has the power to up-sell and cross-sell
  • STEP 5: Impressed with the suggestions by the store associate, Jack decided to pick up more items and is on his way to the billing counter; there’s a never-ending queue
  • STEP 6: PRIOS has additional feature of Self-service that enables Jack to make his payment using his mobile device, in just a few clicks!

‘PRIOS’ is a cost-effective, scalable solution that can be leveraged by mid-sized to large scale enterprises looking to amplify customer experience for their brand. It can be up and running in a short span of time, which makes quick deployment a key benefit.

The solution will create a new customer engagement paradigm, breathing new life into retail in four trends that are shaping tomorrow’s retail market:

  • In-store mobile experience – By blending online and physical worlds for cross-channel efficiencies and enhanced customer experience
  • Data-driven personalization – By giving right recommendations and promotions at the right time at the right place
  • Empowerment of store associates – By providing real-time insights to drive sales & superior customer engagement
  • Enhanced self-service – empowering customers with Mobile payments, self-checkout and guided in-store navigation

Commenting on the launch, Sunil Bajaj, Director – Retail & CPG Practice, Aspire Systems, said, “At Aspire Systems, we aim to unify the physical and digital shopping experience by enabling a consumer’s digital journey into the store, in a very contextualized and personalized way. However, retailers are looking at addressing this with existing solutions, like analytics, location based services etc. With PRIOS, we are bringing digital, IoT and big data together within a framework to integrate with instore solutions in order to enhance the overall customer experience”.

Aspire is an end-to-end digital solutions provider for the retail sector, where Creative Design, Content Production, eCommerce and digital marketing are part of its retail expertise. The company also offers an integrated retail transformation plan with the ‘digital’ element playing an important role.

Aspire’s retail team leverages the modern best practices and technology trends to evaluate the best fit for its customer’s retail strategy and deliver outstanding cross channel solutions. Aspire is an Oracle gold partner and an Oracle accelerate approved cloud solution provider. The company’s Oracle retail transformation program caters to growing and large retailers helps them implement and sustain world class retail solutions from Oracle.

In December 2013, Aspire acquired Hyderabad-based technology Versant Technologies that has indepth experience and specialization in Oracle Retail and Electronic Data Interchange (EDI) implementation. This acquisition further enhanced Aspire’s capabilities for the Retail, Distribution and Consumer Goods vertical and helped the company expand its global presence to Saudi Arabia. In addition, the company recently invested in a Chennai-based start-up, Ziffity, for its eCommerce, digital marketing solutions and strategy consulting; this makes Aspire Systems an end-to-end digital solutions provider for the retail sector.

For more details on Aspire’s PRIOS, please visit:

About Aspire Systems

Aspire Systems is a global technology services firm serving as a trusted technology partner for its customers. The company works with some of the world’s most innovative enterprises and independent software vendors, helping them leverage technology and outsourcing in Aspire’s specific areas of expertise. Aspire Systems services include Product Engineering, Enterprise Solutions, Digital Services, Independent Testing Services and IT Infrastructure & Application Support Services. The company currently has over 1,500 employees, over 100 customers globally and is CMMI Level 3 certified. The company has a growing presence in the US, UK, India, Singapore, Middle East and Europe. For the seventh time in a row, Aspire has been selected as one of India’s ‘Best Companies to Work For’ by the Great Place to Work® Institute, in partnership with The Economic Times.

For further information, please visit:

AB InBev, in Association with UBER, Sets Off on a Mission to Promote Responsible Drinking

AB InBev, in Association with UBER, Sets Off on a Mission to Promote Responsible Drinking and to Address the Issue of Drunk Driving, Under its Better World Initiative

AB InBev, the world’s largest beer company, celebrated its 7th Global Be(er) Responsibility Day globally, and in India, at their offices at several locations. On this occasion AB InBev India announced a partnership with Uber, to take on the issue of drunk driving and to promote responsible drinking.

Global Beer Responsibility Day was celebrated with an aim to reach out to the general public with the message of responsible drinking to garner support and to sensitize them against drunk driving. This worldwide event is an opportunity to coordinate the efforts of AB InBev to promote responsible drinking with the partners, distributors, bars, retailers, law enforcement agencies, and the public-at-large.

Consumer using Uber breathalyzer in Gurgaon

As part of this initiative, AB InBev and Uber, the world’s most valued startup company that provides a reliable and affordable transportation option at the touch of a button, will come together to undertake driver’s training for all Uber drivers across India through an app based training module on ‘Don’t Drink n Drive”. They will also combine efforts on jointly installing Uber breathalyzers at restaurants serving alcohol. The first two units of the breathalyzers have been installed in CyberHub and both companies are committed to install more such units across restaurants serving alcohol across metros and major non-metros.

The Uber breathalyzer is a kiosk that analyses the alcohol content in a person’s blood and accordingly flashes a red / orange / green light offering a free Uber ride for a red light, with a recommendation to not drive if the reading is over the permissible limits prescribed.

Speaking on this occasion Mr. Pedro Aidar, Country Head, AB InBev, said, “AB InBev is committed to deliver great times to our consumers not just through the quality beers that we brew, but also in the way we care that people are back home safe after enjoying the evening with their friends. We look forward to our successful partnership with UBER in India, and I am confident that it will make our efforts of garnering support and sensitizing the general public about not drinking and driving, a lot more incisive.”

Mr. Prabhjeet Singh, GM, Uber Delhi, said “We are delighted to partner with AB InBev to help tackle the menace of drunk driving. Through this partnership we will be placing Uber breathalyzers across restaurants and pubs in Gurgaon, to begin with, to help build awareness and give people a reliable and affordable transportation option to help them get home safely.”

CyberHub, Gurgaon, was chosen as the strategic location for the launch of the initiative as it is India’s first integrated F&B and entertainment destination and a premium socializing zone. It has over 50 national and international brands serving food and alcohol. It is strategically located on the main artery connecting Gurgaon to Delhi, and is situated in DLF Cybercity, which is known as a corporate hub of Delhi NCR.

Also, Gurgaon is increasingly becoming a city with a swelling young urban population. This, coupled with the growth of entertainment zones and the expanding beer and alcohol market, has made it imperative to reach-out to the youth, educating them about responsible drinking, and sensitizing them against drunk driving.

Consumer using Uber breathalyzer in Gurgaon

About Better World initiative

Better World focus promotes a global culture of smart drinking, protects and preserves the environment and makes a difference in our communities. We do all this while ensuring that we follow reasonable corporate governance and social policies that address the needs of our people.

About AB InBev

Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with a secondary listing on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and the company’s portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe® and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, SibirskayaKorona®, Chernigivske®, Cass® and Jupiler®. Anheuser-Busch InBev’s dedication to quality goes back to a brewing tradition of more than 600 years and the Den Hoorn brewery in Leuven, Belgium, as well as the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of more than 150 000 employees based in 26 countries worldwide. In 2015, AB InBev realized 43.6 billion US dollar revenue. The company strives to be the Best Beer Company Bringing People Together For a Better World.

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Farhan Akhtar Challenges Nature in the New Dulux Weathershield Powerflexx TVC

The new TVC showcases the essential protection, essential ingredients and essential colour provided by Dulux Weathershield Powerflexx

Dulux Weathershield Powerflexx
Dulux Weathershield Powerflexx

Farhan Akhtar tests the strength and durability of Dulux Weathershield Powerflexx against extreme conditions of nature and its ability to protect consumers’ homes. In the latest TV commercial by Dulux the flagship Decorative Paints brand from AkzoNobel – ‘Nature Challenge’, the premium exterior emulsion Dulux Weathershield Powerflexx was shown to offer unbeatable exterior wall protection that stays intact for up to 10 years* thus protecting your homes against extreme conditions of nature for a longer time.

Conceptualized and created by Taproot Dentsu Communications, the TVC encapsulates the brand’s ability to protect home exteriors from nature’s fury, owing to its Double Defense Technology. The campaign shows a house mounted on a trailer truck travelling through various terrains while exposed to extreme weather. It also emphasizes how the walls protected by Dulux Weathershield Powerflexx withstand challenging weather effectively and remain unblemished.

Social media and popular online video platforms such as Facebook, Instagram and Twitter will be leveraged to maximize reach and educate consumers about the product. The campaign is being accelerated across these channels basis the consumer behavior and purchasing pattern. This targeted approach is aimed to amplify the benefit of Dulux Weathershield Powerflexx.

The Pan-India campaign caters to the needs of consumers who desire unmatched protection resulting in great looking homes. Dulux Weathershield Powerflexx is scientifically formulated with unique technology offering best in class quality, international standards and innovative features. This underscores AkzoNobel’s unflinching commitment to R&D thus ensuring a great product.

Rajiv Rajgopal, Director-India and South Asia Cluster, Decorative Paints, AkzoNobel said, “We are dedicated to creating everyday essentials to make people’s lives more liveable and inspiring. Innovation sits at the heart of what we do. Whether we are developing new products or services, we are focused on making life easier for our customers, as well as contributing to their success. This campaign stands as a befitting testimony to the superior value proposition of Dulux with best in class and international quality. In a country like India that faces extreme weather conditions, Weathershield Powerflexx enables homes to withstand the harshness of weather extremities. With the latex of the paint stretching up to seven times more than any other premium exterior paint; this technological wonder enables exceptional performance and benefit to the consumer.”

Featuring for the first time in a TVC for an exterior product for Dulux, Farhan Akhtar, Actor, Director, Singer and Brand Ambassador, Dulux said, “In today’s day and age, aesthetics and protection go hand in hand. We need products that deliver outstanding durability and safeguard our homes, making them season proof. Rains have always played havoc on the exteriors of any house. Living in Mumbai that experiences heavy rainfall, I understand this extremely well. This particular product has rain and crack-proof properties that shields homes against such damage and keeps the exterior walls in pristine condition.”

Mayuresh Dubhashi, Creative Director, Taproot Dentsu said, “To just make a claim is not as difficult as proving it. In the world of exterior paints, where every second player claims to provide all-round protection, Dulux Weathershield Powerflexx had to stand apart and comprehensively prove its superiority. So we chose the difficult path, and decided to prove that it is the best exterior paint in the market. And that is why the regular demo was made hyper, a house painted with Weathershield Powerflexx was mounted on a trailer truck, and the trailer driven across the country. The whole setup was taken to places of extreme heat and extreme rain to prove one simple point, that this paint can truly weather all weathers. And it exactly did that.”

About AkzoNobel India

AkzoNobel creates everyday essentials to make people’s lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential colour to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Consistently ranked as a leader in sustainability, we are dedicated to energising cities and communities while creating a protected, colourful world where life is improved by what we do.

AkzoNobel India has been present in India for over 60 years and is a significant player in the paints industry. In 2008, the company became a member of the AkzoNobel Group. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Interpon. With employee strength of close to 1,900, AkzoNobel India has manufacturing sites, offices and a distribution network spread across the country. All manufacturing facilities have a state-of-the art environmental management system. Its commitment to Health, Safety, Environment & Security (HSE&S) has been among the best in class globally, with due care being taken to protect the people and the environment

Mugdha Godse Walked the Ramp for Satomi at India Runway Week

Satomi by Rakam presented their exquisite collection ‘Myrah’ at the fashion gala India Runway Week with Mugdha Godse as the showstopper. Satomi’s collection ‘Myrah’, is a feminine blend of innocence and beauty in an almost poetic way. The name ‘Myrah’ goes back to the ancient times of 17th century. It elucidates an aristocratic lady who is extraordinary and admirable. It symbolizes women of exquisite charm, with motifs inspired by age old art with a modern twist to create history.

“At Satomi it is our endeavor to redefine & push creative boundaries. Every woman is unique & so is every Satomi Saree. Our new collection ‘Myrah’ emboldens and reveals the essence of a captivating and splendidly statuesque woman with a strong sense of self.” says Karsan Bedi, brand owner, Satomi.

“One can acquire our “Myrah” in various 100 percent pure silk fabrics like satin, crepe, Georgette, chiffon  as per their taste & preference for respective fabrics . All our sarees come with a 100 silk mark. Assuring you about the authenticity of our product.” adds Mr. Bedi in a statement.

Mugdha Godse showcasing Satomi's new collection Myrah
Mugdha Godse showcasing Satomi’s new collection Myrah

He also feels Mugda Godse perfectly epitomizes the brand essence. “I think Mugdha is very feminine & bold on style & would echo the Brand’s aesthetics & we are really happy to have her as a showstopper in India runway week. She will certainly add that extra spark to the entire affair on the D Day. We are looking forward to our participation in Indian Runway week” He said.

Karsan Bedi is the founder and CEO of Satomi. He envisages making Indian traditional apparel, from the house of Satomi, an epitome of fashion and sophistication. He oversees the overall operations and expansion of the Satomi brand and is also responsible for the strategic planning of the company.

About Satomi

Satomi is synonymous with Urbane Sophistication. A brand of limited edition silk Saris and Accessories, Satomi allows the young Indian woman to express her individuality in a global atmosphere.

Satomi digitally printed, high quality silk clothing and fabrics are exclusively crafted keeping aspirations of the new empowered woman in mind. The colors, patterns, styling, all point towards an exclusivity born out of a truly international blend of elegance and design.

True to the meaning of this (Japanese) word, which signifies inner beauty, Satomi has pledged to start a Satomi Breast Care Foundation, in association with leading hospitals.

Supported by Rakam Exports, a company exporting high quality silk accessories to brands across Europe and America, Satomi silks come out of a fully integrated facility.

Showroom I Showroom II Showroom III
E-21, South Extn. Part-2,
New Delhi-110049
Shop NO.1, J 87,
Main Market Rajouri Garden,
New Delhi-110027
Shop No. 52, Good Earth City Centre, Sector 50, Gurgaon.

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Intex Wins Brand Excellency Awards 2016 by Shop CJ

Intex Technologies, one of the major mobile handset brands, added more feathers to its cap, by winning for the first time one of the most reputed and prominent Online Business AwardsBrand Excellency Awards 2016 by leading retail website, Shop CJ as part of its 6th anniversary celebrations.

Brand Intex was honored with two awards viz. Top Performing Brand and Brand of the Yearat a glittering event that saw participation from leading luminaries from the online industry. Awards were given to a number of other entries from across business categories.

shop-cj-award-compressedThe awards were presented to Mr. Nishant Choudhary & Mr. Ashutosh Shukla, Manager, Online Mobile Business, Intex by Mr. Dhruva Chandra, COO, Shop CJ in the presence of industry bigwigs from across the country.

“Intex is honored to have received these prestigious awards. The awards are a recognition of the growing clout of brand Intex in the online space and our connect with the tech savvy youth. At Intex Technologies, it is our constant endeavor to give the best to consumers and we have grown significantly over the last few years owing to our innovative products, excellent services and understanding of consumer needs,” stated Mr. Keshav Bansal, Director, Intex Technologies. is a popular online shopping website in India for buying home appliances, jewelry, home decor, kitchen appliances, mobiles, digital cameras, laptops, apparel et al.

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Brickwork Ratings (BWR) Introduces Placement Reporting Services for B-Schools and Engineering Institutions

India produces over 17 lakh engineers and 5 lakh MBAs every year. Yet their employability is very low. Every student chooses the educational institution with possible job prospects. To meet that demand, Brickwork (BWR) is pleased to introduce BPRS (Brickwork Placement Reporting Services) for B-Schools and Engineering Institutions. BPRS will provide authenticated placement statistics for the B-Schools and Engineering Institutions that indicates employability of graduates.

placementreportingservicesWith the growing importance of career education, the number of B-Schools and Engineering Institutions across the country is increasing. Amongst other parameters, B-Schools and Engineering Institutions are recognized by their brand visibility, ability to attract premier recruiters and effective affiliations/tie-ups with renowned domestic and international universities and corporates.

BPRS (Brickwork Placement Reporting Services)
Brickwork Ratings (BWR) offers the Placement Reporting Services under its B-School and Engineering Institution Grading initiatives. BWR validates the information in the Institution’s Placement Report with respect to job function; sector and location of the placement, through communication received from recruiters and ensures the presentation of the placement data in a uniform and transparent manner.

Brickwork IPRS auditor for IIM Ahmedabad
Brickwork Ratings (BWR) was the IPRS auditor of the prestigious IIM Ahmedabad for the Final Placements 2016 and Summer Placements 2016 of its PGP, PGPX and PGP-ABM Management programmes.

Mr. Vivek Kulkarni, IAS (Retd), Managing Director, Brickwork Ratings, said Adoption of IPRS enhances the credibility of the B-School, enabling aspirants to make informed choices and institutions to attract talent. BWR hopes that many more management institutions will come forward to disclose placement data with increased transparency.”

The Indian Placement Reporting Standards (IPRS) is a reporting framework that aims at standardization of disclosure of placement data to enhance clarity, transparency, accuracy, reliability and data integrity. Brickwork Ratings (BWR) also offers the Placement Reporting Services in alignment with the Indian Placement Reporting Standards (IPRS).

Brickwork BWR Grading
Brickwork Ratings’ (BWR) B-Schools and Engineering Institution Grading is a product for Management and Engineering education aspirants and also the Institutions. Through grading and assessment of the qualitative and quantitative factors of the Management/Engineering Institution, BWR plays an important role in improving the awareness levels of the students and enabling them to take an informed decision in the selection of the Institution.

Incidentally, earlier this year, under its Educational Grading initiative, Brickwork Ratings has graded Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysuru, a premier B-School of Karnataka. SDMIMD offers PGDM program with an annual intake of 180 students. BWR assigned “BWR A** (National) & BWR A*** (KA) (State level) grading for SDMIMD taking into consideration the diverse academic courses of the Institution, well qualified faculty and experienced management, talented student pool, good placement record, excellent infrastructure facilities and stable financial risk profile of the Institution.

About Brickwork Ratings
Brickwork Ratings (BWR) is a credit rating agency registered with Securities and Exchange Board of India [SEBI], accredited as ECAI by the Reserve Bank of India and empaneled by the National Small Industries Corporation [NSIC] for rating MSME units. National Bank for Agriculture and Rural Development [NABARD] has also empaneled BWR for MFI and NGO grading. Canara Bank, a Nationalized Bank with total global business of Rs. 7.86 lakh crore, is the promoter and strategic partner of BWR.

BWR has rated nearly 10,000 Indian companies, which amounts to over Rs. 5 lakh crore outstanding debt in Indian financial market, and over 50% of Securities Receipts issued in India. The agency has rated a number of major public sector organizations and private players in the market including a large number of MSMEs. BWR has also graded IPOs, NGOs, Educational Institutions, MNREs, Hospitals, Tourism and Real Estate Projects etc.

BWR has its corporate office in Bengaluru and a country-wide presence with branch offices in Ahmedabad, Chandigarh, Chennai, Guwahati, Hyderabad, Kolkata, Mumbai and New Delhi as well as representation in 150 locations. 



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