AB InBev, in Association with UBER, Sets Off on a Mission to Promote Responsible Drinking
AB InBev, in Association with UBER, Sets Off on a Mission to Promote Responsible Drinking and to Address the Issue of Drunk Driving, Under its Better World Initiative
AB InBev, the world’s largest beer company, celebrated its 7th Global Be(er) Responsibility Day globally, and in India, at their offices at several locations. On this occasion AB InBev India announced a partnership with Uber, to take on the issue of drunk driving and to promote responsible drinking.
Global Beer Responsibility Day was celebrated with an aim to reach out to the general public with the message of responsible drinking to garner support and to sensitize them against drunk driving. This worldwide event is an opportunity to coordinate the efforts of AB InBev to promote responsible drinking with the partners, distributors, bars, retailers, law enforcement agencies, and the public-at-large.
As part of this initiative, AB InBev and Uber, the world’s most valued startup company that provides a reliable and affordable transportation option at the touch of a button, will come together to undertake driver’s training for all Uber drivers across India through an app based training module on ‘Don’t Drink n Drive”. They will also combine efforts on jointly installing Uber breathalyzers at restaurants serving alcohol. The first two units of the breathalyzers have been installed in CyberHub and both companies are committed to install more such units across restaurants serving alcohol across metros and major non-metros.
The Uber breathalyzer is a kiosk that analyses the alcohol content in a person’s blood and accordingly flashes a red / orange / green light offering a free Uber ride for a red light, with a recommendation to not drive if the reading is over the permissible limits prescribed.
Speaking on this occasion Mr. Pedro Aidar, Country Head, AB InBev, said, “AB InBev is committed to deliver great times to our consumers not just through the quality beers that we brew, but also in the way we care that people are back home safe after enjoying the evening with their friends. We look forward to our successful partnership with UBER in India, and I am confident that it will make our efforts of garnering support and sensitizing the general public about not drinking and driving, a lot more incisive.”
Mr. Prabhjeet Singh, GM, Uber Delhi, said “We are delighted to partner with AB InBev to help tackle the menace of drunk driving. Through this partnership we will be placing Uber breathalyzers across restaurants and pubs in Gurgaon, to begin with, to help build awareness and give people a reliable and affordable transportation option to help them get home safely.”
CyberHub, Gurgaon, was chosen as the strategic location for the launch of the initiative as it is India’s first integrated F&B and entertainment destination and a premium socializing zone. It has over 50 national and international brands serving food and alcohol. It is strategically located on the main artery connecting Gurgaon to Delhi, and is situated in DLF Cybercity, which is known as a corporate hub of Delhi NCR.
Also, Gurgaon is increasingly becoming a city with a swelling young urban population. This, coupled with the growth of entertainment zones and the expanding beer and alcohol market, has made it imperative to reach-out to the youth, educating them about responsible drinking, and sensitizing them against drunk driving.
About Better World initiative
Better World focus promotes a global culture of smart drinking, protects and preserves the environment and makes a difference in our communities. We do all this while ensuring that we follow reasonable corporate governance and social policies that address the needs of our people.
About AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with a secondary listing on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and the company’s portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe® and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, SibirskayaKorona®, Chernigivske®, Cass® and Jupiler®. Anheuser-Busch InBev’s dedication to quality goes back to a brewing tradition of more than 600 years and the Den Hoorn brewery in Leuven, Belgium, as well as the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of more than 150 000 employees based in 26 countries worldwide. In 2015, AB InBev realized 43.6 billion US dollar revenue. The company strives to be the Best Beer Company Bringing People Together For a Better World.
For more information, please visit: www.ab-inbev.com.