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October 4, 2016

Haier Kick Starts the Festive Season, Launches New TVC and Series of Festive Offers

TVC based on Haier’s award winning product – Bottom Mounted Refrigerator, following the concept of transforming the inconvenient into convenient

Also introduces the ‘AAA’ Festive Campaign with exciting offers and schemes for consumers across categories

Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 7th Consecutive Year*, is kick starting the festive celebrations with the launch of  its new TV commercial campaign for the award winning Bottom Mounted Refrigerators (BMR) range. The new TVC focuses on the user benefits of having a BMR in the [...]

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September 22, 2016

Aspire Systems launches ‘PRIOS’, a Phygital* Retail solution; to take omni-channel retail to the next level

*Phygital is considered the future of retail; it is the convergence of the physical and digital platforms, and is referred to as ‘Omni-channel 2.0’

PRIOS is a fully integrated phygital retail experience solution to help retailers create a seamless and unified brand experience across the physical & digital space, for end-consumers

Aspire Systems, a global technology services firm with a strong focus in digital transformation of the retail sector, has announced the launch of a fully integrated phygital solution: ‘PRIOS’. Taking [...]

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September 20, 2016

Farhan Akhtar Challenges Nature in the New Dulux Weathershield Powerflexx TVC

The new TVC showcases the essential protection, essential ingredients and essential colour provided by Dulux Weathershield Powerflexx

Dulux Weathershield Powerflexx

Farhan Akhtar tests the strength and durability of Dulux Weathershield Powerflexx against extreme conditions of nature and its ability to protect consumers’ homes. In the latest TV commercial by Dulux the flagship Decorative Paints brand from AkzoNobel – ‘Nature Challenge’, the premium exterior emulsion Dulux Weathershield Powerflexx was shown to offer unbeatable exterior wall protection that stays intact for up to 10 [...]

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September 7, 2016

Local Services market study: PACKERS & MOVERS category

Millennials in India are on the move more than ever before

Study shows a 44% upsurge in online queries for Packers & Movers across India Kolkata and Chennai are witnessing the maximum movement of population to cities abroad Pune has the highest growth rate in the country (85%) in the online search for Packers & Movers

Sulekha, one of India’s largest and fastest growing digital platforms for local service needs, today unveiled the results of a study undertaken on the PACKERS & MOVERS category of Local Services. Revealing several interesting trends, the study shows a 44% upsurge in online requests for [...]